Get back in shape, feel energetic and lose the beer gut in 100 days
Regain Your Energy, Lose the Gut,
Make this the Decade You
Take Back Control of Your Health
with The 100 Day Rebuild.
You can make lasting change
Most men hit their 40s, 50s and 60s and realise something’s shifted. You are not as good looking, young and fit as you used to be. You’re slowing down. Tightening up. You’re carrying weight you never used to — in spots you didn't think were possible. Your body feels stiff. Your energy fades at strange times during the day. You are always a little tired.
You used to bounce back. Now everything feels harder.
You’ve tried to fix it — gym memberships, YouTube workouts, healthy meals… maybe even a personal trainer. But nothing sticks. Because the truth is: life’s full. You’re juggling work, family, and everyone else’s needs. Your own health? You'll deal with that later.
The 100-Day Rebuild by The 100 Tribe was built for exactly this moment.
It’s not a bootcamp. It’s not another fad. It's better than a personal trainer.
It’s a full-circle reset — combining daily support, health check reminders, face-to-face training, and a proven system to help you rebuild from the ground up.
One day at a time. With a tribe that’s got your back.
You BUILD habits.
You BELONG to The Tribe.
You BECOME the man you've always wanted to be.
HERE IS WHAT YOU GET INSIDE
THE 100 DAY REBUILD
Unlimited Face to Face Training
Where you build strength, mobility and resilience
Train alongside a small tribe of men in one of Sydney’s most scenic outdoor spots - The Labyrinth, Centennial Park.
Sessions run every weekday morning with flexible start times at 6:20am, 6:40am, 7am or 7:20am — no mirrors, no egos, just effort - sessions end at 7:40am.
Each morning is split into 4 x 20-minute modules or practices. You can:
Jump in for 20 minutes when time’s tight
Stay 40–60 minutes for balance
Go the full 80 minutes to push harder
It’s structured flexibility — training that adapts to your life.
Every session follows The 100-Day Rebuild Practices, rotating through what men in their 40s need most:
Strength, cardio, mobility, balance, and power
Prehab & rehab for injury prevention
Recovery & reflection to reset your body and mind
The Long Walk — a weekly low-intensity fitness builder
This keeps training fresh, balanced, and sustainable — steady progress without plateaus or burnout.
Value: $1,050 (14 weeks x $75)
Portable Training Pack - Yours to keep
Tools that let you build and maintain momentum. Anywhere. Anytime.
Every member of The 100 Tribe receives a fully portable training kit — designed so you can train at home, bring it on business trips, or use it in every session at Centennial Park.
Your kit includes:
Customised 100 Tribe T-shirt — so you feel part of the crew
Premium oversized training mat — extra comfort and durability
Resistance bands — strength training you can take anywhere
Foam roller — recovery and mobility, on demand
Skipping rope — conditioning, coordination, and fat burn
Carry bag — throw it in the car, office, or suitcase
This isn’t just “gear.” It’s a system — giving you the tools to train anywhere, anytime, without excuses.
Value: $170
The Rebuild Blueprint
The foundation for lasting change
In your first two weeks, you’ll get 2 x 20-minute 1-on-1 consultations (in-person or online). At the end, you’ll have a personalised plan: The Rebuild Blueprint.
We’ll cover:
Health questionnaire to uncover health history, habits, challenges and lifestyle factors
Measurable, realistic 100-day goals and action steps for the next 100 days so you know what success looks like
Baseline tracking (photos, measures, benchmarks) so progress is clear and motivating
Personal health plan - we'll map out your core health checks including a GP visit with baseline bloodwork, dental and skin checks, and any age related screenings. You'll also get smart questions for your doctor so that you are getting real answers specific to you
Your Blueprint becomes your guide — capturing your goals, health plan, and next steps.
Value: $350
Health Concierge System
Smart reminders that keep you on top of the health checks that matter most
Once your personal health plan is set in your Blueprint, the Health Concierge System makes sure you follow through. It quietly keeps you on track with the checks that most men forget — so nothing important slips through the cracks.
You’ll receive smart messages and in-person nudges to:
Book upcoming and regular GP visits, bloodwork, age-related health screenings, dental, and skin checks
Follow up on results
Repeat appointments at the right intervals
Every completed check is logged into a Monthly Report, so you’ve always got a clear record — and you’ll never miss an important health milestone again.
It’s like having a PA for your health: invisible when you’re on track, but ready to steer you back if something slips.
Value: $280
The Rebuild Lifestyle Plans
Practical, step by step plans that build healthier daily routines for life
The Rebuild Blueprint is just the start. Every four weeks, we’ll focus on one key area of your health. You’ll complete a short questionnaire or diary, and from that we’ll create a tailored plan that fits your lifestyle.
Over time, you’ll build a portfolio of guides covering the areas most men struggle with — practical, realistic, and based on best practice.
Here’s what we’ll cover:
🍎 Nutrition & Supplementation
Review your food diary and habits, then create a simple, sustainable eating plan with tailored supplement advice. Value: $250
💤 Sleep Optimisation
Improve bedtime routines, wake-up habits, and sleep quality with a personalised upgrade plan. Value: $120
🧴 Skin Health
Most men do the bare minimum. We’ll build a simple, no-fuss routine for hydration, protection, and longevity. Value: $100
🧠 Stress & Recovery
Identify stress triggers and recovery gaps, then use breathwork, micro-recovery, and practical habits to build resilience. Value: $150
📑 By the end, you’ll have your Rebuild Lifestyle Portfolio — tailored plans you can use for life.
The 100 Tribe Coaching App
Your personal hub for structure, guidance and belonging - always with you
Your coaching continues beyond the park.
The 100 Tribe Coaching App (powered by Trainerize) keeps everything in one easy hub:
Your Rebuild Blueprint — all plans accessible anytime
Flexible workouts for home, travel, or gym
Smart filtering by equipment, time, or mood
Pro-built routines with science-backed templates
Video-guided circuits with timers and cues
Habit tracking to build consistency
Progress insights with photos and data
Direct messaging for support anytime
Wherever life takes you, it’s like carrying your coach in your pocket.
Value: $350
Daily and Weekly Accountability
Systems that make sure that you never slip through the tracks
The #1 reason most men quit isn’t willpower — it’s lack of accountability. The 100 Tribe makes it part of the system:
Daily Habit Tracking — optional logging of actions like hydration, nutrition, and sleep; your coach sees your progress
Wearable Integration — Bring your own Fitbit, Garmin, WHOOP, or Apple Watch and the data automatically flows into your training app and dashboard
Quick Check-Ins — message me anytime through WhatsApp or the app
Weekly Reviews — feedback so you know what’s working
Monthly 1:1 Call — a 20-minute session to stay on track
It's accountability without pressure: invisible when you are winning, by your side when you need support.
Value: $360
Comprehensive Monthly Report and Review
Clarity that helps you build confidence in your progress
No more spreadsheets or scattered results — everything important is automatically tracked and easy to see.
It brings together:
Lifestyle Tracking — nutrition, hydration, steps, and sleep logged automatically
Wearable Integration — bring your Fitbit, Garmin, WHOOP, or Apple Watch and sync sleep, recovery, HRV, and activity data
Concierge Logging — GP visits, bloodwork, dental, skin checks, and screenings recorded from your Health Plan
Progress Monitoring — photos, measures, and benchmarks to track your 100-day transformation
Instead of wondering if you’re “doing enough,” you’ll see a clear picture of your health — your single source of truth and a powerful motivator. Once a month you'll review this with your coach.
Value: $320
The Brotherhood
Real belonging makes transformation possible
The 100 Tribe isn’t just about training — it’s about belonging.
When you join, you become part of a group of men all moving toward the same goal: rebuilding health, strength, and energy. No judgement, no ego, no competition. Just support, encouragement, and camaraderie.
What this means for you:
A Common Path — you’re not figuring this out on your own. You’re walking the same journey as men who get it.
Your Coach in Your Corner — I’m 100% committed to your success, guiding you every step of the way.
Connection Outside Training — from a WhatsApp group where we share wins and encouragement, to small celebrations and occasional outings that remind you this is bigger than just exercise.
The Brotherhood gives you something most men don’t have when they are older than 40 — a space where you’re supported, understood, and lifted higher.
Value: Priceless
Two Guarantees that mean there is no way for you to lose.
Making a big change in your 40s, 50s and 60s can feel daunting. That’s why The 100 Tribe comes with two guarantees — so you can start risk-free, stay the course, and become the man you set out to be.
Join the 100-Day Rebuild and experience it for yourself. If, after showing up and following your plan, you’re not convinced it’s the most effective program you’ve ever tried, I’ll refund your first month — no questions asked.
If you follow the plan and don’t hit the goals we agreed on (whether that’s strength, mobility, fat loss, or key health markers), you can keep training with us for free until you do.
What is Your Investment?
Don't pay $3,500
Only $100 per week
Premium, guaranteed transformation without the premium Personal Training price tag
If you added up everything inside The 100-Day Rebuild — the training, the personalised plans, the coaching, the accountability, the systems, the gear, and the support — it would cost over $3,500.
But price shouldn't be a barrier.
This is about creating a movement.
That’s why your full 100-Day Rebuild — including everything you’ve seen on this page — is just:
👉 $115 per week (paid weekly for 14 weeks) or
👉 $1,425 upfront for 100 days of the program — saving you 13% on the weekly payment option
That’s less than the cost of a takeaway lunch each day — but instead of being gone in 15 minutes, this is an investment that will change the rest of your life.
Please note that this is a special Founding Member offer
Next Rebuild starts Monday, 3 November
Enrolments close Sunday, 2 November
Limited to 20 men only (so I can personally coach every member)
Late enrolments will pay more
This is your chance to lock in the founding member rate and be part of the original Tribe.
What The Tribe has to say
"Joe is actively involved in helping me achieve my goals. He takes a genuinely holistic approach and is always supportive. Possibly his biggest strength is how personal he is – he understands what I want and what it will take for me to achieve it."
K. McKinnon
Bondi Junction
"Joe has completely changed my life. In my first training session I couldn’t even touch my toes without painkillers. Now I’m pain-free, medication-free, and able to enjoy exercising again."
George K
Bondi
"I’ve been training with Joe for a few years now and can confidently say that he has delivered on everything he said he would. My sessions are easily scheduled around my complicated work roster. Every week is different as Joe and I work towards both my short- and long-term goals, and his huge repertoire of exercises always keeps things interesting."
Ben Carney
Clovelly
“Joe is 100% focused on his clients. He mixes things up to keep it interesting and the sessions are over before I know it. If you’re even thinking about using a trainer — stop thinking and just start. You’ll get addicted like I did.”
David Vitek
Clovelly
“Joseph has always been such a good boy. Polite and kind, though he was a picky eater when he was 9. Of course, now he eats everything. Where was I? Oh yes — lovely child, and now adult. I imagine he would be very good at his job. He is also very good to his mother.”
Maria Bilbao (Joe's Mum)
Randwick
“Dad is unreal at everything he does. He coaches my basketball team and both my sisters’ netball teams — he takes it pretty seriously (like he’s in the NBA) but he’s also heaps of fun. He’s a good coach, and he’s also really tall.”
J. Bilbao (Joe's Son)
Randwick
This is why I built The 100 Tribe
I know what it’s like to juggle work, family, and life — and watch your health slip away.
For years, I worked in the corporate world. On the outside, things looked fine, but inside I was tired, stressed, and physically fading. I tried gyms, online courses, supplements, even personal trainers — nothing stuck. It all felt intimidating, unrealistic, or impossible to fit into my life.
After years of trial and error, I finally learned how to rebuild my health in a way that lasted. Transformation isn’t about extremes — it’s about realistic goals, structure, accountability, and a system you can trust. One where you don’t have to overthink it, because your coach and community have your back.
I’m not your typical trainer. I’m not a mountain of muscle — just a tall, skinny guy who has worked hard to stay youthful, active, and healthy. I still play sport, run around with my kids, and chase longevity every day.
My journey started when I began training with friends in my garage. That was my first “tribe.” Since then, I’ve spent 17 years building knowledge, training hundreds of clients, and seeing what really works. Trends and trainers have come and gone — but I’m still here, with the energy of a beginner and the experience of a seasoned coach. I take health seriously but with a light touch. We’ll set goals, train hard, and also laugh, stay humble, and enjoy the journey.
I’ve wanted to launch this program for over 10 years. The 100 Tribe is built for men over 40 who’ve given everything to family and career — and now deserve to invest in themselves.
I created The 100 Tribe for you... and in a strange way for me too. This is my dream health and wellness program. Like nothing else out there. 10 years in the making.
My Promise to you
My promise to you is simple:
1. You’ll never do this alone.
2. You’ll always have a coach in your corner.
3. And if you don’t win in 100 days, I’ll keep training you until you do.
I built The 100 Tribe because I don’t want other men to waste years figuring it out the hard way like I did. Or even worse, not figuring it out at all. I want you to feel strong, confident, and energised again — not just for yourself, but for your family and your future.
– Joe Bilbao, Founder, The 100 Tribe
How The 100 Tribe compares
Gym Membership
Cheap access to equipment and group classes, but no structure, coaching, or accountability.
From
$420-$840
for 100 days
❌ Self directed training
❌ No training pack
❌ No personalised plans
❌ No Health Concierge
❌ No coaching app
❌ No accountability
❌ No health tracking
❌ No community
❌ No guarantee
Personal Training
One-on-one coaching sessions, effective in the short term but expensive and time-restricted.
From
$7,000
for 100 days
1-on-1 tailored sessions
❌ No training pack
❌ Some planning may occur in session
❌ No Health Concierge
❌ No coaching app
❌ Accountability only in session
❌ No systematic health tracking
❌ No community
❌ No guarantee
Group Training
Outdoor workouts with others, but generic programs, limited personalisation and no accountability.
From
$840 - $1,120
for 100 days
❌ One size fits all training
❌ No training pack
❌ No personalised plans
❌ No Health Concierge
❌ No coaching app
❌ No accountability
❌ No health tracking
❌ Limited interaction with others
❌ No guarantee
Guaranteed Results
The 100 Tribe
Structured 100-day system with coaching, accountability, lifestyle plans, and real community.
All inclusive price
$1,425
for 100 days
Unlimited, personalised 20–80 min sessions
Portable training pack
Personalised health, nutrition, sleep and recovery plans
Health Concierge - GP and screening reminders
Coaching App with plans, workouts and messaging
Daily, weekly and monthly accountability
Health Dashboard that tracks everything together
Brotherhood and strong community
30 and 100 day, win or train free guarantees
Got a question?
QUESTION
I haven’t exercised properly in years. Will I be able to keep up?
Absolutely. Exercises are time-based, so you work at your own pace. Do 1 rep or keep going the full time — either way, the program adjusts to your level. No judgement. No egos.
QUESTION
What if I miss a session? Do I have to come to all sessions?
Not at all. The 100 Tribe is built for real life. Sessions are flexible, supported by online access and take-home training. Come as often as suits your schedule — you’ll stay on track either way.
QUESTION
Where exactly does the face to face training take place?
Training takes place in a secluded part of Centennial Park known as The Labyrinth. It is just at the northern end of Willow Pond, just off Dickens Drive - right in the centre of the park.
QUESTION
Do you provide medical advice?
No. The 100 Tribe provides coaching and guidance for general health and wellness. I am not a medical professional, and you should always seek medical advice for specific conditions or treatments. Think of me as your coach, not your doctor.
QUESTION
What makes The 100 Tribe different from a gym, group training or PT?
Gyms leave you to do it all yourself. PTs only see you for an hour at a time. Group Training is overly simplistic. The 100 Tribe is a system — daily support, group accountability, personalised plans, and a coach who’s always in your corner. It’s everything you need in one place.
You are just a click away from transforming your health and fitness
This time you are not doing it alone.
If you’re ready to stop starting over, now’s the time to take action. Join the 100-Day Rebuild and build real momentum — with coaching, accountability, and a tribe that has your back.
🔥 Next Rebuild starts Monday, 3 November
⚡ Only 20 spots available for founding members
⏰ Enrolments close October 26— late enrolments will pay more
Still not sure if this is right for you?
If you’ve read this far, you already know something needs to change. The danger is waiting — because life won’t magically get less busy.
In 100 days, you could be stronger, fitter, and more energised…
Or you could still be saying, “I’ll start next week.”
The difference is whether you take the first step now.
If you need to talk this through then feel free to contact me on 0403 025 811
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